The state of Adelaide has been chosen as the host city for Dreamtime 2023, Business Events Australia announced over the weekend.
Scheduled for November 7-10, the showcase will be the first Dreamtime held since 2019 due to the global pandemic and will provide business events planners and media with the opportunity to experience why there’s nothing like Australia for business events.
The Dreamtime programme includes a destination showcase, dedicated media event, business session and networking opportunities to allow maximum engagement between Australian industry and international business events buyers and media.
Tourism Australia’s managing director, Phillipa Harrison, said: “Dreamtime 2023 is a valuable part of our distribution activity to bring qualified planners and media to Australia to experience the wealth of new products available and our world-class event delivery.
“Like so many of our destinations, Adelaide has undergone unprecedented infrastructure development, welcoming new products such as Sofitel Adelaide, Adelaide Oval Hotel and Eos by SkyCity and the Southern Ocean Lodge, which will reopen later this year.”
Tourism Australia’s executive general manager of commercial & Business Events Australia, Robin Mack said the event has a strong record of securing future incentive business for Australia, driving real business outcomes for the industry.
“Even with the disruption of the global COVID-19 pandemic, Dreamtime 2019 delivered solid results for Australia, generating 36 business leads in three months, worth A$97 million (US$67.1 million),” he said.
Prior to the pandemic, the business events sector was a key contributor to the visitor economy, attracting nearly 1.1 million arrivals, and spending A$4.5 billion for the year ending December 31, 2019.
